Privacy policy

At Hélou Kids, we respect your privacy and are committed to protecting your personal data. This Privacy & Cookie Policy explains how your personal data is collected, used, and protected when you visit or shop on www.heloukids.be.

1. Who we are

The website www.heloukids.be is operated by CTC, with registered office at Omer van Ommerplein 1, 2650 Edegem, Belgium, registered with the Crossroads Bank for Enterprises under number BE0784.555.794 (“Hélou Kids”, “we”, “us”).

Hélou Kids acts as the data controller for the processing of your personal data.

2. Applicable law

We process personal data in accordance with:

  • the General Data Protection Regulation (EU) 2016/679 (“GDPR”); and

  • applicable Belgian data protection legislation.

3. What personal data we collect

Depending on how you interact with our website, we may collect the following categories of personal data:

  • Identification and contact details (such as name, address, e-mail address and telephone number)

  • Order and payment-related information

  • Communication details when you contact us

  • Technical and usage data (such as IP address, browser type and website usage), collected via cookies

We only collect personal data that is necessary for the purposes described below.

4. Why we process your personal data

Your personal data is processed solely for legitimate purposes, including to:

  • Process and deliver your orders

  • Manage customer accounts and customer service

  • Respond to questions or requests

  • Improve the functionality and performance of our website

  • Comply with legal, tax and accounting obligations

Your personal data is never sold and is not shared with third parties for marketing purposes.

5. Legal basis for processing

We process your personal data on the basis of:

  • the performance of a contract (order processing and delivery);

  • compliance with legal obligations;

  • our legitimate interests (such as improving our website and services); or

  • your consent, where required (for example, for certain cookies).

6. How long we keep your data

Your personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, or as long as required by applicable law.

7. Sharing your personal data

Your data may be shared with trusted service providers strictly necessary for our operations, such as:

  • payment service providers;

  • shipping partners;

  • IT and website service providers.

These partners process your data only on our instructions and in compliance with GDPR.

8. Your rights

Under the GDPR, you have the right to:

  • access your personal data;

  • correct inaccurate or incomplete data;

  • request the deletion of your data;

  • restrict or object to certain processing activities;

  • request the portability of your data;

  • withdraw your consent at any time, where processing is based on consent.

You may exercise these rights by contacting us at info@heloukids.be.
To protect your privacy, we may ask for reasonable proof of identity.

You also have the right to lodge a complaint with the Belgian Data Protection Authority.

9. Cookies

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help ensure the website functions properly and allow us to improve your browsing experience.

How we use cookies

Hélou Kids uses cookies and similar technologies to:

  • ensure the website functions correctly;

  • remember your preferences;

  • analyse website usage and improve performance.

Some cookies are essential for the operation of the website. Other cookies are used only with your consent.

Managing cookies

When you first visit our website, you can manage your cookie preferences via our cookie banner. You can also change or withdraw your consent at any time through your browser settings.

Please note that disabling certain cookies may affect the functionality of the website.

10. Changes to this policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or legal requirements. The most recent version will always be available on our website.

11. Contact

If you have any questions about this Privacy & Cookie Policy or the way we process your personal data, please contact us at info@heloukids.be.